Melisa Liberman

Episode 040 – The 2021 State of Independence with McLean Robbins

Welcome to episode 40! Today we are joined by McLean Robbins, who is the Vice President of Enterprise Marketing at MBO Partners.  MBO Partners is an organization that helps connect over 70,000 independent consultants with enterprise clients and helps the independent consultant succeed as a business owner.  Today we’re joined by McLean Robbins. McLean comes to us with a well-rounded experience and vantage point as she is the Vice President …

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️Episode 039 – 3 Steps to Become a Strategic Thinker (an IC Business Owner Success Habit)

Strategic thinking is the ability to innovate, approach a goal from the bigger picture, and/or problem-solve more creatively. It’s the unlocking of ideas, solutions, concepts, frameworks, methodologies, and approaches that you can be leveraging to take yourself or a client from point A to point B and to overcome, avoid and minimize the obstacles that invariably happen along the way.  Spending the time to think strategically and purposefully is a …

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️Episode 038 – The 5 Benefits of Working With A Coach for Consultants

If you’ve ever been in a coaching relationship, you know that there are many benefits to being a part of the process. The benefits of coaching are wide-ranging and can positively impact an individual’s personal and professional lives.  As a coach myself, having coached hundreds of different people, and also having had my own coach for the last six years, I want to give you a well rounded perspective of …

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️Episode 037 – 5 Ways You’re Underearning as an Independent Consultant

As a coach, I’m honored to work with independent consultants to grow their businesses. As a coach, I see common themes and mistakes almost every IC makes in their business at some point.  One of these themes I see across almost all ICs is under-earning. The issue with under-earning is that you can often look outside yourself for things to blame and for external justifications. However, as an independent consultant, …

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️Episode 036 – Consulting Business Owner Fundamentals with Will Bachman

The world of an independent consultant can be lonely at times. A remedy for this loneliness can be found in a collaborative community. Collaborating with other independent consultants can ease the sense of isolation and help your business to become successful in many ways. My guest today, Will Bachman, was very aware of this fact and as a result, he founded Umbrex, a global community specifically for independent consultants that …

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️Episode 035 – Use the Great Resignation to Create Consulting Clients

According to the U.S. Bureau of Labor Statistics, 4 million Americans quit their jobs in July 2021. Resignations peaked in April and have remained abnormally high for the last several months, with a record-breaking 10.9 million open jobs at the end of July. This has left many employers scrambling to retain, attract workers and figure out how to continue to run their business and obtain their revenue goals.  “The Great Resignation” …

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️Episode 034 – Strategies from an Expert in the Corporate Consulting Buyer (An Interview with Brian Hoffmeyer)

According to the U.S. Bureau of Labor Statistics, the job outlook for consultants is expected to increase by 14% through 2028, proving there is plenty of opportunity in this growing field. While there are increasing opportunities for consultants overall, you’ll need to know how to monetize the opportunities for your independent consulting business. Our guest today is Brian Hoffmeyer, SVP Market Strategies at Beeline. Brian shares with us that right …

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️Episode 033 – The Consultant’s Vulnerability Hangover

Have You Ever Experienced a “Vulnerability Hangover”? Most of us have experienced the vulnerability hangover, but we are not aware that we did. The term “Vulnerability Hangover” was coined by Dr. Brené Brown. She defines it as “the gut-wrenching feeling of shame and fear that pops right after we undertake an emotional risk.” It makes us wish that we had never revealed something or that we could go back in …

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Episode 032 – 5 Consulting Service Offering Mistakes to Avoid

Selling consulting services is very different from selling yourself. The most powerful selling messages focus on the client. It’s all about you solving the client’s pain points and making an impact in areas that are of the highest value to them.  Too often I see independent consultants selling themselves and their past experience versus selling the result that they can deliver to the client.  And so in today’s episode, I’m calling …

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Episode 031 – Avoid This Deal-Killing Mistake When Selling Consulting Services

Are you approaching your sales process based on what your prospects care about or based on what you have to offer? This is a very common deal-killing mistake that Independent Consultants make. The mistake is when you are approaching the sales process based on you assuming that a client needs what you have rather than what the client cares about. This mistake can end up killing your deals. In this …

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