Episode 171 – Make the Most of Professional Events: Strategies to Generate More Leads as an Independent Consultant

Episode Summary:

In this episode, Melisa Liberman dives into the common dilemmas faced by independent consultants when it comes to making the most out of professional events.

She delves deep into whether attending events pays off in terms of time and financial investment. By shedding light on the often overlooked challenges, Melisa encourages consultants to proactively strategize to ensure that attending events becomes a valuable part of their business development.

Key Takeaways:

  • Professional events, whether virtual or in-person, can be a double-edged sword for independent consultants.
  • Melisa emphasizes the need to evaluate if attending these events is truly worth the investment of time and resources.
  • She explores the problems posed by a lack of planning, setting unrealistic goals, and the discomfort many face while networking.
  • For many independent consultants, the aftermath of the event often includes missed opportunities due to ineffective follow-up strategies.
  • Melisa’s episode sheds light on how to transform these challenges into opportunities, promising actionable steps that only listeners who tune in will gain.

Notable Quotes:

1. “Are you truly getting a return on investment from these events, or are you just going through the motions?”

2. “Setting a goal to create a specific number of leads can add unnecessary pressure and may come across as too sales-focused.”

3. “Approaching networking from a curiosity-driven perspective can significantly change the game.”

4. “The real task begins after the event ends – how intentional are you in following up?”

Tune in to the full episode to uncover Melisa’s comprehensive framework for turning professional events into a powerhouse for reputation building, meeting potential clients, and lead generation. 

Learn about the secrets to pre-planning effectively, navigating the event with intention, and leveraging post-event actions to secure meaningful connections and business opportunities. 

Don’t miss out on the detailed strategies and transformative advice that Melisa shares in Episode 171.

📚 Key Episode Milestones

00:00 Maximizing professional events for effective business development.

05:44 Prepare and connect before attending events effectively.

07:03 Maximize event impact with three simple steps.

13:07 Set specific goals for measured progress and success.

16:15 Set clear goals for event success. Be intentional.

20:29 Set purposeful mindset, network at event instead.

21:47 Build relationships, recommend next steps, strike quickly.

27:14 Follow up with contacts, evaluate results.

28:34 Evaluate event attendance to maximize pipeline growth.


  1. Discuss working with Melisa as your coach – Click here to schedule your consultation.
  2. Buy the book – Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality
  3. Watch my YouTube Podcast Channel
  4. LinkedIn 
  5. Website 


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