Episode Summary:
In Episode 181, Melisa interviews Stephen Dummit and Olivia Leigh, founders of Tradewinds Leadership, about their journey of building a specialized consulting business as a couple.
They discuss
- overcoming the fear of niching down,
- the importance of maintaining a work-life balance,
- How to effectively work together and run a business as a couple, and
- How they shifted their mindset from feeling “sales-y” to loving to sell as part of their recipe for success.
This episode provides actionable insights for independent consultants looking to grow a boutique consulting business while managing personal relationships.
Key Takeaways:
- How focusing on a specific market helped them grow.
- Strategies for managing a consulting business as a couple.
- Transitioning from a “salesy” approach to authentic relationship building.
- The steps to developing a specialized reputation in the construction industry.
Memorable Quotes:
- “We realized being generalists wasn’t serving us. By niching down, we found our true audience.”
- “Working together as a couple isn’t easy, but setting clear boundaries and roles is key.”
- “Sales isn’t about being pushy; it’s about building genuine relationships.”
FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —
- Take the IC Business Health Assessment
- Discuss working with Melisa as your coach – Click here to schedule your consultation.
- Buy the book – Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality
- Watch my YouTube Podcast Channel
- Website
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