Inbound lead generation is essential for consultants who want to attract clients actively seeking their expertise. In this episode, Melisa Liberman shares the strategies and mindset shifts needed to create a reliable inbound lead system, offering greater control, freedom, and stability for your consulting business.
Key Topics Covered:
- What Are Inbound Leads and Why They’re Essential:
Inbound leads are potential clients who find you through your visibility—speaking engagements, online content, or referrals. Unlike outbound leads, inbound leads come pre-qualified with interest, often seeking you out as an expert with a problem they want solved. - Three Prerequisites for Inbound Lead Generation Success:
Melisa discusses the core prerequisites that must be in place for a successful inbound lead strategy. Each prerequisite sets the foundation for attracting and converting leads more efficiently. - The Five Components of an Effective Inbound Lead Mindset:
To foster sustainable inbound leads, you need to adopt a proactive, resilient mindset. Melisa shares five crucial mindset shifts that enable independent consultants to show up consistently and effectively in spaces where their ideal clients are looking. - Real-Life Examples of Inbound Lead Strategies:
Melisa offers real-life case studies to illustrate how speaking engagements, active industry participation, and consistent LinkedIn content can generate high-quality leads. - Five Steps to Implement an Inbound Lead Strategy Today:
Melisa introduces a clear, actionable five-step framework to help independent consultants create an inbound lead system that grows alongside their business.
What would it mean for your independent consulting business to have a steady flow of inbound leads? Make sure to listen to episode 192 to find out.
🔗 Today’s Companion Resource is Chapter 9 “Your Lead Generation System to Uncover High Quality Opportunities” from my book, download it here.
FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —
- Take the IC Business Health Assessment
- Discuss working with Melisa as your coach – Click here to schedule your consultation.
- Buy the book – Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality
- Watch my YouTube Podcast Channel
- Website
