In today’s episode, Melisa chats with Sara Macauley, principal consultant and owner of Kindred Strategic, a consultancy that helps businesses in the oil, gas, renewable energy, and software sectors grow. Sara is an expert in relationship marketing, focusing on building genuine connections that turn into long-term, revenue-generating relationships.
Sara shares her strategy for building trust and value with potential clients. Melisa and Sara explore how independent consultants can leverage relationship marketing to expand their networks and grow their businesses through a solution-oriented approach to networking. If you want to refine your process for meeting new clients and fostering meaningful business relationships, this episode offers practical insights you can apply to your consulting firm.
Key Topics Covered:
What is Relationship Marketing? – Learn why effective relationship marketing is based on building trust and finding solutions to a problem.
Relationship Marketing Strategies – Discover how asking questions leads to more effective follow-up conversations and why the value of a connection isn’t determined by whether you sell a service or not.
Relationship Marketing for Lead Generation – Discover how building relationships with potential clients can generate future leads and why trust is the key to securing referrals.
🔗 Today’s Companion Resource is The Consultant’s 14-Point Business Health Assessment. You can take the assessment by clicking here.
FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —
- Discuss working with Melisa as your coach – Click here to schedule your consultation.
- Buy the book – Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality
- Watch my YouTube Podcast Channel
- Website
- If you are interested in working with a marketing agency for your boutique firm, find Sara on LinkedIn – Sara Macauley – Kindred Strategic | LinkedIn
