In this episode, Melisa Liberman interviews Alessandro Pregnolato, business owner and seasoned fractional consultant, about building a successful business as a fractional consultant and leader.
Melisa and Alessandro dive into key strategies for standing out in the competitive fractional consulting market, including how to sell your services effectively by building trust and delivering real value. Alessandro shares insights on balancing the high demand of fractional work with lead generation efforts, ensuring that your capacity remains protected without sacrificing growth.
From lessons learned to practical tips for maintaining a sustainable consulting career, this conversation is packed with advice for independent consultants looking to scale smartly and confidently.
Don’t miss out—tune in now to learn how to elevate your fractional consulting career!
Listen to These Key Moments:
- [11:27] What makes a successful fractional leader: Learn what companies are looking for when hiring a fractional consultant.
- [16:33] Alessandro’s sales process: Learn how building value through discovery and trust is a successful sales strategy.
- [25:00] Protecting your capacity: Learn how to balance demand vs. capacity to meet your business and personal goals.
- [33:00] Lead generation strategies: Discover how Alessandro leverages relationships with venture capitalists, his specialized network, and marketing to fill his lead gen pipeline.
- [40:00] Lessons learned: Gain insights from Alessandro’s years of experience working as a fractional consultant.
Are you an independent consultant looking to grow your business by offering fractional consulting services? This episode is for you. Listen for essential strategies and insights that will help you thrive as a fractional leader.
🔗 Companion Resource: Drive smarter decisions, enhance visibility, and accelerate growth with key business metrics – Download Your Business Dashboard One-Pager
FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —
- Coaching for Consultants: Click here to schedule your Coaching Exploratory Call.
- Book: Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality
- YouTube Podcast Channel
- Website
- Related Podcast Episode: Episode 208 – Becoming a Client Sherpa with John Healy
- Connect with Alessandro: Alessandro Pregnolato
