Episode 222 –  Adding Physical Products to a Consulting Business (Part 1)

Adding a physical product to your consulting business might sound like a significant undertaking, but it could also be a strategic way to scale your impact, enhance your brand, and build new revenue streams.

In this episode, Melisa Liberman shares her behind-the-scenes experience developing and launching her first physical products.

This isn’t just a product launch story—it’s a roadmap for consultants who are curious about creating tangible offers that complement their service-based work. Melisa breaks down what worked, what she’d do differently, and what consultants must consider before diving in.

This episode is for consultants who want to expand beyond one-on-one delivery without committing to courses or group programs. It’s for those of you exploring how to turn your IP into an asset without overcomplicating your business or pulling focus from your clients.

Whether you’re in the idea phase or already testing out new offers, you’ll walk away with practical guidance on how to build a physical product that adds value, not just complexity.

What You’ll Learn in This Episode:

• Why Melisa added physical products to her consulting business
• What goes into manufacturing, fulfillment, and logistics (even for small batches)
• How to protect your time and client delivery while launching something new
• The mindset shifts that helped Melisa stay focused and avoid “busy work” disguised as product development
• Common traps consultants fall into—and how to avoid them
• Inspiration for your product launch with tangible examples

If you’ve ever wondered whether a physical product could create leverage in your consulting business, this episode will help you think it through with strategy and intention.

Tune into Episode 222 to hear the benefits of adding a physical product to your consulting business—and how to do it without derailing your client work.

🔗 Companion Resource: Read Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality eBook : Liberman, Melisa

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

1. Coaching for Consultants: Click here to schedule your Coaching Exploratory Call.
2. Book: Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality
3. YouTube Podcast Channel
4. LinkedIn 
5. Website
6. Related Podcast Episode: Episode 200 – What’s Possible for your Consulting Business 
7. Get Notified When Melisa’s Products Launch: Growth Atlas Products 
8. Products Mentioned In This Episode:
   1. Pip Decks
   2. The Five Dysfunctions of a Team: Comprehensive Kit
   3. Innovation Games: Creating Breakthrough Products Through Collaborative Play: Hohmann, Luke 
   4. Visual Planning Template – Grove Tools, Inc.
   5. MethodKit