As business owners, we’ve pretty much established a consistent routine to review our business goals to enhance our business margins. Usually, this decision of what to prioritize is based on the time available after client work and business development are taken care of. This results in you having essentially the same experience that you had as an employee. Here’s the thing, when you’re making decisions as Independent Consultants from the …
We all know that lead generation is extremely important to the health of an IC business. Without lead generation, it’s challenging to maximize growth and revenue as an independent consultant. And so today, I share with you a powerful lead generation that leverages assessments to elevate your consulting lead generation. I’ll also share a software tool that will make this strategy incredibly easy to implement. Click here to take the IC Business …
Video marketing is using videos to promote and market your independent consulting services. Using video increases engagement on your digital and social channels educates your prospects and customers, and reaches your audience with a new medium. Video is a powerful lead generation tool and as you will hear from our guest today, RJ Parrish, “video is this huge opportunity for all of us, but there’s still some friction and reluctance …
For your Independent Consulting business to properly function, you need to have a back-office that supports the client-facing tasks that you are working on. The stronger your back office is, the more mindful and empowered you will be to make strategic decisions. And, the more structured and repeatable your back office is, the less worry you’ll have trying to keep up with business bookkeeping, business taxes, invoicing, collections and insurance. …
Once you’ve decided that you need some support in your business and that a virtual assistant is the best option for you. What’s next? Well in this episode you will hear from Silas Kim. Silas provides a detailed overview of when to hire a Virtual Assistant as well as how to hire, manage, communicate with and retain a Virtual Assistant. Silas helps entrepreneurs, consultants, and coaches build lean virtual teams. …
When you’re running a small business, you wear all the hats. You’re the CEO in charge of growth and organization, you’re running the marketing campaigns, and you’re delivering the services. It’s a lot of work to juggle client delivery with the critical work of running your consulting business. The good news is that there are many solutions to this challenge. And one of them is getting additional help for you …
In this episode, I share the 5-step process to overcome undercharging as a consultant. I walk you through the 5 steps to stop undercharging as an independent consultant. I share two examples of how to apply these 5 steps, including (1) when you’re initially creating your consulting proposal and (2) when you’re pricing follow-on work for an existing client. Today’s episode concludes a 3 part series about undercharging in your …
Last week (in episode 050) we discussed the five methods you can use to determine if you’re undercharging your solo consulting business. Assuming that you are undercharging, which almost every consultant is in some way, this week we’re going to talk about the four reasons why you might be doing that. We’ll discuss in detail what these root causes are and how to identify them for yourself. The time you spend …
Often when I coach independent consultant clients who aren’t seeing the results they want to in the areas of revenue, profit, and the time they’re spending working, the issue becomes clear. This is the result of them undercharging. No one plans to undercharge when they set up their consulting business. And, often it can be a gut-punch when you realize you’ve been undercharging and had no idea. It can be …
Today I want to share with you a mistake that I made in my business back in December. After working through the emotions of embarrassment and regret from making this mistake, I decided to look at the root cause. I discovered that I didn’t have all of my consulting business policies thoroughly defined. So, I revisited my set of operating policies, or guardrails, so that I have a much more …
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