One of the biggest challenges you’ll face in your IC business is creating a stable income.
One month, your schedule is booked full of project work and the next month, you’re scrambling.
This classic “feast-or-famine” cycle is common in the early and mid stages of IC businesses. Setting up consulting retainers with your clients will help you break out of this cycle.
Whether you want to center your business around retainers or you want this to be another service offering in your portfolio, it creates so much more predictability and repeatability in your business.
Listen in as I share
- what is an advisory retainer is
- three examples of different types of advisory retainers
- how to design your own advisory retainer
- how to create your go to market strategy
- four ways to generate demand as part of your go to market strategy
- the most important component of your advisory retainer roadmap
KEY POINTS IN THIS EPISODE
- [00:42] An intro to today’s topic
- [03:40] Take the Retainer Readiness Assessment for Independent Consultants
- [06:12] Today’s Agenda
- [07:07] What is an advisory retainer and 3 examples
- [08:18] Example #1 – Pure Access
- [09:03] Example #2 – Structured Access
- [09:55] Example #3 – Hybrid
- [10:48] How to design your advisory retainer
- [15:49] Defining your go-to-market strategy, including 4 ways to generate demand
- [26:02] The most important component of your advisory retainer roadmap
- [32:21] Episode recap
- [33:17 Next steps to put this episode into action
- Take the Retainer Readiness Assessment for Independent Consultants
- Reach out for help – consultMelisa.com
MENTIONED IN THIS EPISODE —
- I invite you to book a Strategy Consultation call with me. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here.
FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —
- Discuss working with me as your coach – Click here to schedule your consultation
- Website
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