Episode 112 – Land Speaking Opportunities to Grow Your Consulting Business

Building and growing a speaking pipeline is a tool you can use to increase your consulting buyer pipeline. 

As an independent consultant, you use a variety of strategies to grow your consulting pipeline. However, one method that is overlooked or intimidating to many independent consultants is booking speaking engagements. 

Today I am talking about booking speaking engagements to generate leads for your consulting business with a focus on speaking to other people’s audiences as opposed to speaking to your audience.

I’m excited to cover the essentials of building a speaking pipeline such as:

• What are the most effective ways to go about landing speaking opportunities
• A 4-step process to uncovering, booking, and planning speaking engagements
• Prerequisites to starting your speaking pipeline
• How to convert speaking engagements into consulting opportunities

Listen in as I share the 4-stages of uncovering and landing speaking opportunities. I also address the necessary prerequisites and mindset you need to be successful in scheduling speaking engagements.

KEY POINTS IN THIS EPISODE:

• [00:35] Today’s topic
• [05:29] A moment of gratitude to thank all of my listeners 
• [08:31]Today’s Agenda
• [09:55] What do I mean by speaking?
• [11:21] Landing speaking opportunities for the purpose of growing your consulting business pipeline
• [13:45] Why it so much easier to speak to a pre-created audience of your ideal clients
• [15:15] Why use speaking as one of, or your only lead generation mechanism
• [18:29] The four stages of your speaking pipeline
  • 1.Speaking opportunities you want to explore or pursue(prospecting)
  • 2.Speaking opportunities who have expressed interest(qualifying)
  • 3.Speaking opportunities in process (in conversation)
  • 4.Speaking opportunities on the calendar
• [23:28] Prerequisites for a speaking pipeline
  • You need one thing to get started creating a speaking pipeline for yourself – what type of client you want to attract
• [25:21 Very specific steps on how you find and land those speaking opportunities and how do we fill the pipeline
• [35:05] How to identify a value gap that you could fill for a specific audience
• [40:32] The three next steps to put what we were talking about today into action
  • Start your speaking pipeline
  • Click here to learn about the Best CRM Software for Consultants
  • Reach out for help – consultMelisa.com

MENTIONED IN THIS EPISODE —

• Click here to learn about the Best CRM Software for Consultants.
• I invite you to book a Strategy Consultation call with me. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here.

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

1. Discuss working with me as your coach – Click here to schedule your consultation
2. Watch my YouTube Podcast Channel 
3. LinkedIn 
4. Website 

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