️Episode 113 – Convert Speaking Opportunities Into Consulting Leads

This episode is part two of the series surrounding leveraging speaking engagements to build your consulting buyer pipeline.

Booking a speaking opportunity is the first step in starting a relationship with each audience member. 

You’ll want to capture the audience member’s contact information so you can build and nurture a relationship with them after the event. There’s an easy, scalable, and effective way to do this. I will share it with you on today’s podcast episode.

Creating this customer journey naturally helps foster a relationship that can evolve into an opportunity for consulting.  

In this episode, I give you a detailed strategy to convert scheduled speaking opportunities into viable consulting leads. 

Specifically, I explain the essential steps to build relationships with audience members through:

• Providing value at a micro level
• Encouraging listeners to volunteer their contact information
• Leveraging technology to maintain an accurate email list
• Implementing a lead conversion plan in time for your next speaking engagement.

Listen in as I share proven methods for converting speaking opportunities into consulting leads.

Key points in this episode:

• [01:09] Recap of last week’s episode, EP. 112 – Land Speaking Opportunities to Grow Your Consulting Business
• [02:48] Consulting lead defined
• [03:59] Learn more about how to work with me at icyourway.com
• [06:12] Today’s agenda
• [06:43] Definitions
  • [06:43] What do I mean by “speaking”?
  • [08:30] What do I mean by “leads”?
• [10:45] The basics of converting speaking opportunities into consulting clients
  • Speaking
  • Offer value in exchange for their name/email address 
  • Invite to next steps
• [14:39] 3 examples of converting speaking opportunities into consulting clients
  • [15:25] Example #1
  • [17:33] Example #2 
  • [19:23] Example #3 
• [21:05] A few tools to cultivate a relationship
  • Assessment, PDF, eBook
  • Monthly luncheon
  • Quarterly roundtable
• [22:33] Things not to do
  • Offer presentation slides as a free download
  • Call to action to connect on LinkedIn
• [24:12] Tools you can use to build your leads conversion ecosystem
  • ScoreApp (affiliate link)
  • Convertkit
• [25:05] Three steps to put this strategy into action
  • Start your speaking pipeline. Listen to EP. 112 – Land Speaking Opportunities to Grow Your Consulting Business to learn more.
  • Click here to learn about the Best CRM Software for Consultants
  • Reach out for help – consultMelisa.com

MENTIONED IN THIS EPISODE —

• Click here to learn about ConvertKit marketing tools
• I invite you to book a Strategy Consultation call with me. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here.

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

1. Discuss working with me as your coach – Click here to schedule your consultation
2. Watch my YouTube Podcast Channel 
3. LinkedIn 
4. Website 

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