Do you feel like your client delivery is solid — but not quite as valuable as it could be? For many independent consultants, landing the work is the hard part. But once you’re in the project? You feel confident. Capable. Like you’re in your zone. Until that familiar voice creeps in: “Am I adding enough value?” “What if the client isn’t seeing the results I promised?” “Should they have hired …
Are you overthinking your follow-up process — or avoiding it altogether? It’s a common, costly pattern for independent consultants: a promising lead goes dark, and instead of circling back with confidence, you hesitate. You don’t want to appear desperate. You’re not sure what to say. So you wait… and the opportunity quietly fades away. In this episode, host Melisa Liberman tackles one of the most emotionally loaded — and business-critical …
Are hidden leaks in your business development process costing you revenue? In this episode, Melisa Liberman introduces a powerful concept every independent consultant needs to understand: leaks — the breakdown points in your business development or delivery process where opportunity, efficiency, or value is unintentionally lost. In today’s market, these seemingly small inefficiencies can have a major impact on your pipeline, client flow, and ability to build predictable, fulfilling revenue. …
Building a podcast is a powerful strategy to create consistent, high-quality consulting leads and position yourself as an authority in your consulting niche. In this episode, host Melisa Liberman walks independent consultants through actionable strategies to transform a podcast into a lead generation engine. What You’ll Learn in This Episode: You’ll discover how to generate leads through compelling calls to action, create inbound opportunities by offering valuable resources, and build …
As an independent consultant, you’re busy managing clients, juggling projects, and staying on top of the day-to-day demands of running your own business. But what about lead generation? Lead gen is often the most neglected by independent consultants—even though it’s key to your consulting business’s growth. If you’re struggling to find time for lead generation or feeling like it’s just too overwhelming, you’re not alone. In this episode, Melisa Liberman …
Consultants can leverage campaigns in non-traditional way, to generate leads and fill their pipeline. This strategy can reduce confusion and generate motivation around consulting lead generation. How does this work, specifically and what is a “non-traditional” campaign? In this episode, Melisa explains how independent consultants can leverage the concept of a campaign to center their lead generation activities around a given problem that their ideal clients are facing. In other …
Generating high-quality leads is one of the biggest challenges (and opportunities) for independent consultants. But what if your approach to lead generation isn’t working because it doesn’t align with where your business is right now? In this episode, Melisa dives into the key to sustainable and repeatable lead generation—tailoring your strategy to the phase of your consulting business. She walks through the best approaches for different business stages, shares real-world …
In today’s episode, Melisa chats with Sara Macauley, principal consultant and owner of Kindred Strategic, a consultancy that helps businesses in the oil, gas, renewable energy, and software sectors grow. Sara is an expert in relationship marketing, focusing on building genuine connections that turn into long-term, revenue-generating relationships. Sara shares her strategy for building trust and value with potential clients. Melisa and Sara explore how independent consultants can leverage relationship …
Are you, like many independent consultants, wondering how to effectively reach decision-makers who have authority and budget to pay for your services? Are you worried about “wasting your time” by talking to people who don’t have the authority to engage your consulting services? In episode 165, Melisa Liberman dives into the strategies for getting in front of decision-makers at your ideal consulting clients and offers strategies to avoid common pitfalls …
In this episode, Melisa addresses a common challenge among independent consultants: converting networking calls into tangible business opportunities. Melisa begins by acknowledging the frustration many consultants face when these calls end inconclusively. She introduces the three-way mental model evaluation as a solution, encouraging consultants to analyze their thoughts about the person they’re speaking with, themselves, and their process during these calls. Through real-life examples and case studies, Melisa illustrates how …
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