️Episode 117 – The Best Strategy To Get Your Foot In The Door At A New Consulting Client

Today I share the best strategy for getting your foot in the door at a new consulting client. 

Wherever you are in your business, this best practice is applicable. So whether you have a full roster, are already using a successful business development plan, or are just starting, this strategy is the missing piece that will create a positive shift in how you do business. 

Mastering this strategy means landing new clients without relying on anyone else but you. You don’t need a marketplace, recruiter, or past employer. This strategy gives you the flexibility to create the business you want without feeling depending on others.

When you implement this game-changing strategy, you will get your foot in the door at new clients, clients who need the type of work that fulfills you and is high-paying. 

If you’re ready to create a massive impact with your consulting business, this episode is for you. 

Listen while I share:

  • Why this consulting lead generation strategy matters 
  • What the strategy is 
  • Six benefits to implementing this lead generation strategy in your consulting business
  • Tangible examples you can use to implement this consulting lead generation strategy
  • Companion resources to help you succeed

Tune into today’s episode to learn the best strategy to get your foot in the door with new clients. 


  • [01:00] Behind the scenes update
  • [02:25] Overview of online class: AI For Executives
  • [04:34] Episode agenda
  • [07:00] Why this strategy matters
    • [07:20] You can have flexibility and more impact with your work
    • [09:00] Removes limitations and gives you more control over your business
  • [09:30] What is the strategy?
    • [09:35] Create a lead-in offer strategy
  • [10:45] 5 benefits of offering a low-cost, small-scale project
    • [10:50] Get your foot in the door
    • [11:00] Establish credibility with a new client
    • [11:30] Provide an example of the impact you will have
    • [11:50] Shorter sales cycle
    • [12:00] Repeatable process for get more clients
    • [12:30] Easier to get smaller projects approved
  • [13:11] 3 tangible examples of how to implement a lead-in offer
    • [13:24] Robert’s AI executive course
    • [17:10] Two-day facilitation or planning session for next year
    • [20:00] Transformation strategy workshop
  • [24:33] Companion resource for this strategy
  • [25:00] Get help from a coaching perspective
    • Reach out for help – consultMelisa.com


  • I invite you to book a Strategy Consultation call with me. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here.
  • Take the Consulting Offer Assessment here.
  • Check out this online course: AI for Executives


  1. Discuss working with me as your coach – Click here to schedule your consultation
  2. Watch my YouTube Podcast Channel 
  3. LinkedIn 
  4. Website 


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