️Episode 116 – The Most Common Consulting Pricing Mistake

In this podcast episode, I’m tackling the pricing mistake every independent consultant makes while growing their business. This episode is so important because it isn’t about if you encounter this problem but when. 

I want to make sure you’re aware of this common mistake so that you can avoid it. 

The first step to avoid the consulting pricing mistake is to understand what it is.

Then, I provide you with three simple tools you can use to shift your pricing methodology so you make more money, feel more confident about what you’re doing, and experience more autonomy with how you deliver work to clients. 

It is so easy to forget that pricing is a two-part equation. 

Most independent consulting business owners focus on client-driving factors. They get stuck on discovering what the client will pay, what is too much, or what their pricing expectations are. They get so focused on the client side that they forget about their own business needs. 

In this episode, I address the most common pricing mistake, why it happens, and how to fix it. I also provide tools that will help you regain control of your pricing model, including:

• Establishing pricing minimums
• Committing to being an owner, not an employee
• Overcoming a scarcity mindset

Listen in while I spotlight the pricing mistake every independent consultant makes and how to avoid it. 

KEY POINTS IN THIS EPISODE:

• [01:03] Celebration: How a podcast listener was able to put EP 111 – The Roadmap to Advisory Retainers for Independent Consultant into action and signed her first retainer client!
• [02:18] Inspiration for this episode topic (Peter Balog of Freelance Pizza) 
• [04:34] Episode agenda
• [05:13] Take the Independent Consultant Pricing Assessment
• [06:06] What is the pricing mistake?
  • [06:10] What normal pricing conversations look like
  • [08:39] The missing piece
  • [08:50] Importance of minimum pricing
• [10:58] Why your making this pricing mistake
  • [12:10] Thinking like an employee, not an owner
  • [15:05] Scarcity mindset
• [20:15] What to do instead – 3 tools
  • [20:30] Establishing pricing minimums
  • [22:05] Commit to creating opportunities that match your requirements
  • [25:25] Have an abundant mindset
• [28:32] Three steps to put this episode into action
  • Check out EP 85 – The 7 Consulting Pricing Mistakes To Avoid and EP 111 – The Roadmap to Advisory Retainers for Independent Consultant for more strategies you can implement to avoid this common pricing mistake
  • Take the Independent Consultant Pricing Assessment
  • Reach out for help – consultMelisa.com

MENTIONED IN THIS EPISODE —

• I invite you to book a Strategy Consultation call with me. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here.
• Take the Independent Consultant Pricing Assessment
• EP 85 – The 7 Consulting Pricing Mistakes To Avoid
• EP 111 – The Roadmap to Advisory Retainers for Independent Consultant

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

1. Discuss working with me as your coach – Click here to schedule your consultation
2. Watch my YouTube Podcast Channel 
3. LinkedIn 
4. Website 

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