Episode 146 – Productize Your Consulting Services

Ever thought your consulting business couldn’t be streamlined because every client is one-of-a-kind? You’re not alone.

Many independent consultants grapple with this issue, especially if their brand revolves around them as an individual.

You can turn your consulting business into a product by creating a repeatable framework that you leverage to create a certain type of result for your clients over and over again.

Join Melisa as she breaks down

• what it means to turn your consulting services into a product,
• why you should consider it, and 
• how both you and your client can benefit.

She also shares seven insightful questions to help you figure out and implement productization strategies in your own consulting business.

KEY POINTS IN THIS EPISODE:

• [00:30] Introduction and book update
• [02:52] Gratitude and reviews
• [05:35] Agenda
• [06:15] Resource
  • Check out the blog article: Productized Consulting 101: A Guide for Independent Consultants
• [07:10] What Productize Your Consulting Services mean
• [10:32] Why Productizing Your Consulting Services is important
• [17:45] Case study
  • [17:49] Productized Assessment: Refine and productize an assessment over several years, making it an entry point for engagements. Eventually, branding and licensing the assessment, creating additional revenue streams.
  • [20:58] Productized Strategy Engagements: Productizing a high-level strategy work through a structured five-step process, incorporating facilitated workshops, individual meetings, report drafting, stakeholder input, and a strategy alignment session.
• [25:08] But Melisa segment
  • Challenge common objections, such as preferring variety or believing your work is too customized. Take time to reevaluate your perspectives. That variety that you desire can be achieved within a structured framework.
• [28:26] Consulting productization related questions to ask yourself in your business owner thinking time:

1. What areas of my deliver could be productized?​
2. What areas of my deliver could be more productized?​
3. What would the benefits be?​
4. What would it look like to productize that area?​
5. What are the blockers of productizing that area?​
6. Each blocker – what are 3 ways I can overcome that blocker?​
7. What’s my next step?​

• Companion resources to help you put today’s episode into action
  • Check out the blog article: Productized Consulting 101: A Guide for Independent Consultants
  • Strategy Call – consultMelisa.com 

MENTIONED IN THIS EPISODE —

• I invite you to book a Strategy Consultation call with Melisa. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here.
• Accenture Acquisitions – https://newsroom.accenture.com/subjects/acquisitions 

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

1. Discuss working with me as your coach – Click here to schedule your consultation
2. Watch my YouTube Podcast Channel 
3. LinkedIn 
4. Website 

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