️Episode 133 – What To Do When The Market Is Soft For The Independent Consultant

In today’s episode, Melisa outlines a framework you can leverage when the market is soft.

 Her techniques and tools will help your consultant business navigate and respond to lulls in consulting contracts, a dried-up pipeline, and a lower demand for your consulting services.

A soft market naturally brings up feelings of anxiety, fear, and self-doubt. 

Melisa’s five-step framework to navigate a soft market guides consultants through strategies and mindset shifts. 

Are you ready to learn how to turn a problem like a softer market into an advantage?

 Listen in as Melisa discusses these key topics:

• Answering: Is it true that the market is soft?
• Acknowledging and understanding cognitive bias
• The market is soft; now what?
• The market is not soft; now what?
• 5-Step framework to respond and navigate a soft market

Tune in to this week’s episode to learn what to do as an independent consultant when that market is soft.

KEY POINTS IN THIS EPISODE:

• [02:10] Episode Agenda
• [03:39] Companion Resource Recommendation – The Independent Consultant’s Recession Readiness Checklist
• [04:58] Is the Market Soft?
  • [05:16] Acknowledging cognitive bias
• [10:10] It’s True the Market is Soft; Now What?
  • [10:29] Strategy: how can you use it to your advantage?
    • [13:43] Client example
  • [15:35] Mindset: addressing your emotional state
• [19:30] The Market is Not Soft; Now What?
  • [21:30] Get honest with yourself by asking tough questions
    • [21:15] Example: are you using the idea of a soft market as an excuse?
  • [23:50] Redirecting your mindset
• [24:45] 5-Step Framework
  • [24:50] Turn a problem into an advantage
  • [24:55] Ask high-quality questions
  • [27:15] Innovate
  • [27:34] Test market response
  • [28:00] Assess results and make adjustments

MENTIONED IN THIS EPISODE —

• I invite you to book a Strategy Consultation call with me. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here.
• Take the The Independent Consultant’s Recession Readiness Checklist and learn your blind spots and get instant actionable steps on how to make sure business thrives in a downturn. 

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

1. Discuss working with me as your coach – Click here to schedule your consultation
2. Watch my YouTube Podcast Channel 
3. LinkedIn 
4. Website 

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