Episode 150 – Pivot or Persevere: How Long to Stick With A Strategy That’s Not Working

Implementing and testing new strategies is crucial to business growth, but it is easy to get discouraged. When results aren’t immediately favorable, doubt sets in, and you start second-guessing your ability to be successful as an independent consultant.

How do you decide when to continue with a business strategy that isn’t producing the results you hoped for?

In today’s episode, Melisa teaches consultants when to pivot or persevere by introducing a practical 5-step framework for effective decision-making. She connects each step to a relatable, real-life example and offers insights on overcoming common challenges independent consultants face when changing business strategies.

Are you ready to gain the confidence to make strategic decisions that can propel consulting businesses forward? 

This episode serves as a valuable guide for consultants navigating the intricacies of business growth. Tune in for a compelling exploration into the strategic decision-making process for independent consultants. 

KEY POINTS IN THIS EPISODE:

• [00:10] Introduction to today’s topic
• [02:00] Book update 
• [04:29] Examples of changes consultants like to make
• [06:55] Episode agenda
• [09:35] Workable example: You want to have direct control over lead generation instead of relying on word-of-mouth or networking
  • [12:05] Results aren’t there – how do you know if you keep going?
• [14:00] Don’t do this!
  • [14:10] #1: Not defining a clear experiment
  • [17:10] #2: Letting questions & second-guessing run the show
• [18:38] 5-Step framework to pivot or persevere
  • [19:58] #1: Define specific change you want to achieve
  • [20:42] #2: Establish hypothesis
  • [24:05] #3: Commit
  • [24:10] #4: Implement the change
  • [24:58] #5: Evaluate, adjust, refine
• [29:15] Episode recap
• Companion resources to help you put today’s episode into action
  • Consultant’s Business Grown Assessment – www.icscorecard.com

MENTIONED IN THIS EPISODE —

• I invite you to book a Strategy Consultation call with Melisa. On this call, we’ll dive into your business, get clear on your goals and challenges and determine an action plan for you so that you can create the business impact, income, and flexibility that you desire. To book yours, click here. 

FOR MORE RESOURCES SPECIFIC TO THE INDEPENDENT CONSULTANT —

1. Discuss working with me as your coach – Click here to schedule your consultation
2. Watch my YouTube Podcast Channel 
3. LinkedIn 
4. Website 

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