Melisa Liberman

Episode 156 – The 3 Lead Generation Modes for a Consulting Business Pipeline

In this episode, Melisa Liberman explores the connection between a flourishing consulting business and a well-nurtured pipeline. Recognizing that many independent consultants default to reactive lead generation based on immediate needs, Melisa emphasizes the importance of consistent and purposeful strategies for sustained success. The episode begins with reflecting on the pitfalls of approaching lead generation without intentionality and the adverse outcomes consultants may experience. Melisa then introduces three recommended lead …

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Episode 155 – Choosing the Best Strategy for Your Stage of Business Growth

There are endless strategies you can adopt to grow your consulting business. Reconciling your business goals with external pressures, client needs, and personal ambition is challenging, and many consultants forget to pause and consider whether their current strategy aligns with the stage their business is in.  In this episode, Melisa emphasizes the need to harmonize your business strategy with the trajectory of your business growth. Delving into the consequences of …

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Episode 154 – Lessons Learned from Writing a Book

Embarking on the journey of writing a book is no small task, especially for independent consultants seeking to establish themselves as industry leaders. In this episode, Melisa unveils the benefits of becoming a published figure in your field by sharing her journey to become an international bestselling author. Listen in as Melisa shares the lessons she learned while writing her new book, Grow Your Consulting Business: The 14-Step Roadmap to …

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Episode 153 – The 14 Systems To Grow A Thriving Consulting Business (part 3)

In the last episode of the podcast series, “14 Systems to Create a Thriving Consulting Business,” Melisa invites independent consultants to unlock their full potential and build a flourishing consulting business. Emphasizing discernible patterns that distinguish successful consultants from those encountering challenges, Melisa focuses on the pivotal last four systems: Melisa’s insights encourage consultants to embrace proactive financial practices, step into intentional time management, nurture a business owner’s mindset, and …

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Episode 152 – The 14 Systems To Grow A Thriving Consulting Business (part 2)

Welcome to part 2 of the 14 Systems to Grow a Thriving Consulting Business podcast series. Last week, Melisa discussed the importance of defining your 3-year vision, assessing your business, developing an enticing service portfolio, pricing, and establishing a business model. In this episode, she explores the next set of systems to enhance your consulting business.  Melisa starts by revealing the secrets of a predictable lead generation system, emphasizing the …

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Episode 151 – The 14 Systems To Grow A Thriving Consulting Business (part 1)

The success of an independent consulting business isn’t determined by expertise, background, or connections—it’s about strategic systems. This is the first episode of a series dedicated to uncovering 14 systems independent consultants must enable to build a thriving consulting business. Melisa shares the first five systems vital for establishing a successful consulting business in this segment. Melisa begins by stressing the importance of a committed three-year plan, emphasizing the need …

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Episode 150 – Pivot or Persevere: How Long to Stick With A Strategy That’s Not Working

Implementing and testing new strategies is crucial to business growth, but it is easy to get discouraged. When results aren’t immediately favorable, doubt sets in, and you start second-guessing your ability to be successful as an independent consultant. How do you decide when to continue with a business strategy that isn’t producing the results you hoped for? In today’s episode, Melisa teaches consultants when to pivot or persevere by introducing …

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Episode 149 – Pitching Your Consulting Services

It’s time to shift from pitching to consultative selling. Don’t let the pressure of developing a convincing, high-pressure pitch hold you back from growing your business.  In this episode, Melisa addresses how pitching negatively impacts your sales process and offers a more collaborative and solution-oriented alternative. Referencing real-life examples, she encourages consultants to shift from a pressured, convincing stance to a more collaborative, consultative, and client-centric approach. Melisa provides actionable …

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Episode 148 – Overcoming A Thought Leadership Block

In this episode, Melisa delves into the important concept of thought leadership, shedding light on the challenges independent consultants face when integrating it into their businesses. For independent consultants business owners, thought leadership serves as a strategic tool, allowing consultants to showcase expertise, make a lasting impression on clients, and attract promising leads. However, maintaining a consistent thought leadership strategy proves to be a hurdle for many independent consultants. Melisa …

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Episode 147 – When to Fire a Consulting Client

In this episode, Melisa shares a personal experience of navigating a challenging client relationship and provides a practical framework for deciding when to part ways with a consulting client.  Tune in as Melisa reveals a three-step process to determine when and if to fire a difficult client. She emphasizes the importance of pre-determining clear-cut reasons to end a client relationship, incorporating these criteria into the sales process, and making decisions …

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