Episode 262 – How Independent Consultants Get on their Dream Clients’ Calendars
Most independent consultants can name the types of companies they’d love to work with. Far fewer have actually defined their dream clients. And almost none are actively pursuing them. That gap isn’t a strategy problem. It’s a belief problem. And it’s costing consultants the exact clients they’re most qualified to serve. In this episode, Melisa Liberman walks through why independent consultants avoid pursuing dream clients, and how to build a …
