Podcast Show Notes

Episode 164 – Thinking “I’m Behind” Is Dangerous for Your Independent Consulting Business

In this week’s episode of the “Grow Your Independent Consulting Business” podcast, host Melisa Liberman tackles a subtly dangerous mindset that plagues many independent consultants—the persistent sense of being “behind.”  This episode dives deep into why this common feeling is not as harmless as it seems and can actually impede the progress and success of your independent consulting business. Behind the Scenes Update: Melisa begins by sharing exciting news about …

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Episode 163 – A Tool for Higher Converting Consulting Networking Calls

In this episode, Melisa addresses a common challenge among independent consultants: converting networking calls into tangible business opportunities.  Melisa begins by acknowledging the frustration many consultants face when these calls end inconclusively. She introduces the three-way mental model evaluation as a solution, encouraging consultants to analyze their thoughts about the person they’re speaking with, themselves, and their process during these calls.  Through real-life examples and case studies, Melisa illustrates how …

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Episode 162 – Transform Your Solo Consultancy into a Center of Excellence (COE)

Embracing the concept of your independent consulting business as a center of excellence can lead to a profound shift in your consulting business’s impact and growth. By positioning yourself as a premier expert in your field, you will attract ideal clients and solidify your reputation as the go-to person in the industry.  In this episode, Melissa provides a comprehensive and highly practical framework that equips independent consultants with the necessary …

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Episode 161 – How to Overcome Discouragement as a Consulting Business Owner

Don’t rely on landing a new client to overcome periods of discouragement in your consulting business. Feeling discouraged is a normal part of owning a consulting business, and instead of dismissing those feelings, normalize them and build a protocol to reset your mindset. In this episode, Melisa lays out a five-part process to combat feelings of discouragement in your consulting business. This formula isn’t just a theoretical concept; it’s a …

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Episode 160 – Using Diagnostics to Uncover Consulting Leads More Effectively

 In this podcast episode, Melisa builds on previous discussions (Episode 159: Shorten the Consulting Sales Cycle by Offering a Diagnostic) about the effectiveness of diagnostics in extending the sales cycle by explaining how to leverage diagnostics to uncover valuable client leads. Melisa’s intentional approach underscores the integration of diagnostics as a strategic tool in the lead-generation process. Through relatable case studies, she highlights how diagnostics can be utilized across various …

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Episode 159 – Shorten the Consulting Sales Cycle by Offering a Diagnostic

Offering diagnostics as a service is an effective way for consultants to attract clients more quickly. In this episode, Melisa explains how consultants can use diagnostics to identify client challenges and offer practical solutions. Melisa references real life case studies to demonstrate how diagnostics can simplify client acquisition and strengthen client relationships. She also stresses the importance of avoiding common mistakes and encourages consultants to leverage their unique expertise as …

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Episode 158 – Leveraging Channels to Fill Your Consulting Pipeline

In this episode, Melisa Liberman discusses a vital strategy for independent consultants: leveraging channels to enhance their consulting pipeline. Melisa emphasizes the power of building intentional relationships with other businesses to attract new clients and improve the quality of leads.  Melisa begins by explaining the fundamental concept of channel strategy, stressing the importance of partnering with organizations that serve similar audiences or offer complementary services. Through engaging case studies, she …

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Episode 157 – Your Monthly Consulting Plan: Don’t Overlook this Vital Component

If you are missing revenue goals, struggling to find work that aligns with your interests, or are exhausted working 50 hours a week without noticeable business growth, it’s time to shift your mindset and adopt a new strategy. An ineffective monthly consulting plan might be the problem. In this episode, Melisa explains how to refine your monthly consulting goals to achieve exceptional results. She outlines a typical planning process and …

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Episode 156 – The 3 Lead Generation Modes for a Consulting Business Pipeline

In this episode, Melisa Liberman explores the connection between a flourishing consulting business and a well-nurtured pipeline. Recognizing that many independent consultants default to reactive lead generation based on immediate needs, Melisa emphasizes the importance of consistent and purposeful strategies for sustained success. The episode begins with reflecting on the pitfalls of approaching lead generation without intentionality and the adverse outcomes consultants may experience. Melisa then introduces three recommended lead …

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Episode 155 – Choosing the Best Strategy for Your Stage of Business Growth

There are endless strategies you can adopt to grow your consulting business. Reconciling your business goals with external pressures, client needs, and personal ambition is challenging, and many consultants forget to pause and consider whether their current strategy aligns with the stage their business is in.  In this episode, Melisa emphasizes the need to harmonize your business strategy with the trajectory of your business growth. Delving into the consequences of …

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